We spent a generation obsessing about efficiency only to realize the inefficiencies were loadbearing.

Founders reasonably want a future exit. And they want that exit to be a meaningful compensation for their lifetime of work. But the rotted system of shareholder primacy can turn businesses into extraction machines. Nick teaches entrepreneurs how to build to sell while saving their soul at the same time.

Media culture and bad mastermind groups have trained leaders to pathologize employee resistance. But in reality, it takes passion and commitment to put up a fight. Understanding the sources of resistance and how to resolve it is critical for any leader growth in the trustbroken economy.

Rule #1 of Nick’s Damn Rules (book releasing September 2026) is a full-throated takedown of the lie that is the “attention economy.” When leaders start to understand what is actually being bought and sold online (hint: not attention), they can pivot their time, money, and effort to the one thing that every venture needs to grow.

Four major systems - how we connect (the network), how we buy and sell (the marketplace), how we live together (the socio-politics), and how we know what we know (the epistemology) - are all in states of flux as one era gives way to another. It’s no surprise everybody is lonely, anxious, and overwhelmed. We’re going to have to learn how to move forward anyway. Nick maps out how.

Read almost anything about how much we need “trust” from thought leaders on the internet and you’ll get some mix of authenticity ethics, visibility games, and trauma porn. We’ve been trained to play trust like its an internet game to fiddle with inbetween YouTube shorts when trust is a evolution-derived, neurological system that couldn’t care less about what happens on the internet. Nick maps how to recognize a “trust node” and what every one requires.